AIA Vitality Pre Soft Launch & Soft Launch
| Category: | PRIVATE SECTOR |
| Client: | AIA FINANCIAL |
| Location: | TBD |
| Date: | 10/11/2023 |
Description
For the first time AIA Indonesia introduced a program called AIA Vitality which is committed to helping millions of families in Indonesia live healthier, longer and better lives, by motivating people's lifestyle changes through 4 pillars namely: Eat Well, Move Well, Think Well and Plan Well.
AIA Vitality is an initiative that has been successfully implemented in 10 AIA markets in Asia Pacific with more than 1.6 million members and is now present in Indonesia which is expected to become a game changer in the life insurance industry in Indonesia.
AIA Vitality has a program called Monthly Thematic Challenge, where every month there will be various Vitality Challenges, Vitality Talks, and of course Vitality Activity with Vitality Ambassador, Putri Tanjung #planwell, Chef Yuda Bustara #eatwell, Adji Santosoputro #thinkwell, Anjasmara #movewell and Christian Sugiono as Vitality Hero and AIA Brand Ambassador.